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The new economy, in five minutes

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The new economy, the short version

Economics is often paraded around as a hard science. In truth, in many ways, economics is really about values. Our current economy is built around competition and individualism. If we wanted, we could build a new economy based around:

  • Well-being (rather than money)
  • Serving the common good (rather than serving the wealthy)
  • Democracy in the workplace (rather than rigid hierarchies)
  • Long-term planning (rather than short-term greed)

The new economy, the longer version

When I was in college, my roommate and I would spend unthinkable hours dissecting which attributes we wanted in a partner. I remember scouring Facebook for any girl that liked my favorite band at the time, Mogwai. If she was into the thundering, planet-crushing carnage of Mogwai, I reasoned, we’d be a perfect match.

We often came around to the questions: What major would your ideal woman study? What majors would be a total buzzkill dealbreaker?

To the second question, I declared “Economics,” or sometimes “Business.”

In my mind, people focused on business and economics were the worst of the worst. They wanted to make money by any means necessary, completely detached from their humanity and the planet. They were going to spend their lives holed up in some cubicle or corner office looking at spreadsheets and lining their pockets to the detriment of everyone else. They were the problem, not the solution.

And I sensed on some level that economists were the ultimate bullshitters, on par with the worst of religious zealots, spewing their beliefs as facts with little to no basis for their claims. They claimed they were social scientists, but they were too often simply ideologues.

Well, part of me was just totally wrong.

Since then, I’ve actually gotten my Masters in Business Administration and started a blog focused in part around building a new economic system. It’s a fascinating and deeply important issue. If I had met a woman with those interests back in college, maybe I would have stumbled upon a passion of mine even sooner. So that was dumb.

But part of me was right, I think. As I’ve come to study the topic more, I’m realizing that economists ARE bullshitters, and it’s time to call them on their bullshit. It’s time to call them on the many things they assert as fact or the only option available, when in fact there are many possibilities available to us waiting to be explored.

Source: Wiley Miller

Welcome to the new economy movement.

Economics is not a hard science

Economics parades around as a field of numbers and analysis. Supply vs. demand. Elasticity. Gross domestic product. Ya-di-ya-di-ya-da. That impression drove my harsh judgments of the field back in college. Economics bestowed upon itself an air of gravitas, certainty, and precision. It implied that only someone with a PhD could reasonably think about or speak to these issues.

But that’s a lie.

At its core, economics is about the flow of goods, services, and value within a society. As Lionel Robbins famously put it:

Economics … studies human behavior as a relationship between given ends and scarce means which have alternative uses.

Look closely. Really, economics is about values. What ends are we aiming for? What ends are fundamental human rights that everyone should and must have access to? What goods and services are of most value? When we have scarce means, what takes priority?

The way we set up our economy is how we answer these fundamental, moral questions for our society.

The truth about the current economy

In modern life, amid circumstances that seem impossibly cruel or unjust, we often tell ourselves “This is just the way it is. This is the way it has to be.” There must be a good reason why we’ve structured things this way. If it really made sense to do it a different way, we would have already, we tell ourselves.

Source: Scott Stantis

If we could have a thriving economy that eliminates poverty, we would. If we could have a thriving economy that doesn’t destroy the planet, we would. Right?

The truth is the economy we have now, neoliberal capitalism, was built intentionally to uphold a specific set of values: competition and individualism. We’ve set up a system where we all compete against one another and whoever wins gets the spoils. Whoever loses needs to work harder. Society can’t be responsible for them.

This system celebrates, rewards, and empowers wealth. Wealth is the measure of who won the game. We praise and admire those who made it to the top. We herald them as “job creators” and ask them to sit on panels to tell us how to live our lives. This is the way the system wants it.

We – or at least some of us – have chosen an economy that equates wealth with goodness, that is OK with people dying of poverty, and which believes the quality of children’s education should be a function of how wealthy their parents are.

“Economics” as a broad concept in no way necessitates this. One economic system might optimize for certain values, while another might optimize for something different entirely. In the same way, our economy could fundamentally recalibrate itself upon different values and toward different ends.

Do we want it to?

The 4 core questions at the root of the new economy

Question #1: What does it mean for our society to “grow”?

In the old economy, success is measured by how much wealth – and specifically money – there is. We optimize everything so that we maximize how much money exists. It doesn’t matter how it’s distributed. It’ll eventually trickle down to everyone if there’s enough of it. It doesn’t matter at what cost to the environment or people. Having more money will allow us to fix whatever problems might arise.

Source(s): Deutsche Bank Research 2006, Bob Willard

In the new economy, we redefine what it means for our society to grow, to be successful. Money becomes a means to other ends: well-being, sustainability, and equity. Our measure of success is when people are thriving, when they are set up to thrive over the long-term, and where everyone has an equal opportunity to thrive.

Question #2: Should all organizations create value for society?

In the old economy, organizations are tasked with one objective: create value for the owners. In some countries, this is written into the law. Businesses are designed from the start to return money to investors. They extract value from society so they can redistribute it to the already wealthy. If this is to the detriment of the people who work in the company, the planet that sustains it, or society at large, so be it.

Image result for social enterprise
Source(s): J. Kingston Venturesome, CAF Venturesome, and EVPA; Sosense

In the new economy, organizations – all organizations – are expected and designed to create value for society. Every organization has a purpose. It doesn’t do “less harm,” it actively fosters well-being, whether through producing healthy food in a sustainable way, creating joy through entertainment, improving customers’ lives through a new innovative product, or whatever. What matters is the organization’s core purpose is to benefit society. It makes money in service to that goal.

Question #3: Does democracy belong in the workplace?

In the old economy, democracy is a core value for nearly every one of us – when it comes to government. When it comes to organizations and the economy, we think quite differently. We think hierarchy and authority are not only important, but essential. There’s no other way. So we have elite executive teams that make all the decisions – often to their own benefit at the expense of everyone else.

Source: Clive McGoun

In the new economy, democracy is a core value in our government AND in our economy. We expect organizations to abide by democratic processes. While not every decision comes to a vote, employees have an opportunity to have their voice truly heard. Perhaps even more importantly, organizations are owned cooperatively. So when the business succeeds, so do all of the people who have contributed to that success.

Question #4: Should we manage for the short-term or the long-term?

In the old economy, every decision is managed on a quarterly or even monthly basis. We must make money and we must do it now. Business managers are under such incredible pressure to make money now that they make decisions that impede their long-term viability, and that of our society.

Image result for gdp steady state growth
Source: Polyp

In the new economy, ultimately, we know that our goal is long-term, sustained well-being for as many people as possible.

A new beginning

I made a mistake in college that I think many of us make. We see the corruption, moral hollowness, and lifelessness of economic discussion, especially in Western Civilization, and we assume this is just what “Economics” is. Dull. Analytical. Impenetrable. If we consider ourselves change agents, we write it off and focus on environmental studies or psychology or social work or any other type of “do-gooder” profession.

But more and more, I see that at the core of ecological destruction, poverty, violence, mental illness, and so on, are economic realities that create those dynamics. When we value money above all else, everything else falls by the wayside.

Economics is the gateway to how our society establishes its values on a practical level. We need more economists, not less. We need more economists and businesspeople who hold and uphold values of equality of opportunity, peace, and sustainability. When these values become the norm, everything will begin changing. We’ll see an economy that measures success by the well-being of actual people, not numbers on a spreadsheet. We’ll see an economy that manages itself for long-term success, not ephemeral, short-term gain.

That’s the new economy. Will you join us?

Recommended reading

America the Possible: Manifesto for a New Economy

by Gus Speth

The book identifies a dozen features of the American political economy—the country’s basic operating system—where transformative change is essential. It spells out the specific changes that are needed to move toward a new political economy—one in which the true priority is to sustain people and planet.


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Peter Schulte

Peter Schulte is the founder and editor of Kindling. Peter is also Senior Digital Engagement Associate for the Pacific Institute and the UN Global Compact's CEO Water Mandate, connecting businesses to sustainable water practices. Peter holds a B.S. in Conservation and Resource Studies and a B.A. in Comparative Literature from University of California, Berkeley, and an M.B.A. in Sustainable Systems from Pinchot University. He lives in Bellingham, WA, USA with his wife, son, and cat.