The plans, devised by renewable chemicals company Avantium, have already won the support of beer-maker Carlsberg, which hopes to sell its pilsner in a cardboard bottle lined with an inner layer of plant plastic.
Institution: Carlsberg
In a world-first, Carlsberg to replace plastic ring can holders with recyclable glue
Danish brewer will be the first to ditch pack rings in a move it says will reduce plastic by up to 76%