Facebook said it decided to make these changes to “address feedback from civil rights experts, policymakers, and other stakeholders on the importance of preventing advertisers from abusing the targeting options we make available.”
Disney was Facebook’s top U.S. advertiser for the first six months of 2020, research firm Pathmatics Inc. estimates. It joins hundreds of other companies that have paused spending, including Unilever, Starbucks, Ford, Verizon, and others.
Ben & Jerry’s, Eddie Bauer, Magnolia Pictures, the North Face, Patagonia, REI, Verizon, and more have boycotted Facebook advertisements as the company declined to take action against misinformation from President Trump — the same ones that Twitter flagged as misleading or glorifying violence.
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