Often, when I tell people I’m building an online media company, I get a bunch of blank stares. What the hell is an online media company and why should I care? What’s your vision?

I could tell you that Kindling is an online magazine or news site – a place to go to get information and join a conversation. This would be true. But it doesn’t capture the full vision of what I hope and think Kindling can be.

My hope above all else is that Kindling becomes a community grounded in the values of possibility, growth, beauty, and compassion. I hope Kindling is a place you can go to understand practically what you can do to help our society move forward. I hope you can use Kindling to share your own ideas with a broader network. I hope Kindling becomes a focal point for a broad range of ideas, people, movements, and possibilities.

Ok, admittedly this still sounds pretty vague. To be honest, it is vague – intentionally. If I learned anything in business school it’s that ideas are cheap. You never move forward with your original idea. So I know that, if Kindling is successful, it will almost definitely be in a way that I haven’t yet imagined.

In a way, this is a relief. I don’t necessarily need to know exactly where I’m headed. I just need to take a step in the right direction every day.

With that said, I have plenty of ideas for what Kindling can start building. Some ideas for tools and events Kindling can offer that I’ve been tinkering with include:

  • Online courses on sustainability, social justice, leadership development, and conscious management
  • A database of purpose-driven, conscious companies (like coops and B Corps) that are part of our brighter future, so you know which companies to buy from
  • A database of change agents like you and me that helps you understand their passions, skills, and projects and connect and collaborate with them
  • Software that allows you to create and share your own systems maps

Most importantly though, I hope Kindling offers a space that listens to you, learns from you, and offers something of substance. Ultimately, if Kindling is going to truly make a difference, it will be because we offer you something that is unique and of value.

With that, I flip the question back to you:

What do you want Kindling to be?

Published by Peter Schulte

Peter Schulte is the founder and editor of Kindling. Peter is also Senior Digital Engagement Associate for the Pacific Institute and the UN Global Compact's CEO Water Mandate, connecting businesses to sustainable water practices. Peter holds a B.S. in Conservation and Resource Studies and a B.A. in Comparative Literature from University of California, Berkeley, and an M.B.A. in Sustainable Systems from Pinchot University. He lives in Bellingham, WA with his partner Sara, child Owen, and cat Winnie.