The Responsible Business: Reimagining Sustainability and Success

The Regenerative Business paradigm does not ask companies to do less harm. It asks them to discern their essence and create an organization built from the ground up to offer value to the world. Carol Sanford’s The Responsible Business is an excellent gateway into this profound new paradigm, a must-read for all conscious business leaders.

Description from Amazon.com:

The Responsible Business offers a new and strategic approach to doing business that holistically integrates responsibility into all aspects of an organization, allowing for returns at every level, business and social. This book goes beyond the often well intentioned but limited attempts at sustainability to present a framework that allows organizations to bring responsibility into everything they do and re-imagine success. From innovation, product development, and production processes to business management, strategic planning, and shareholder development, the author shows how being a Responsible Business is a practical skill that can be applied day-to-day at every level of the business.

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No longer just the role of a department or the job of CSR professionals, successful responsibility and business efforts start at the business level, are then taken to the corporate level, and are finally applied throughout the organization. The Responsible Business outlines a framework for building a responsibility and consciousness infrastructure that applies a living systems view to the business and inspires all of its stakeholders, including shareholders.

Throughout the book, illustrated by examples from technology to manufacturing, large and small, public and private, Sanford demonstrates how to make responsibility integral to all aspects of a business as an engine for innovation, profitability, and purpose.

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Carol Sanford (Carol Sanford Institute)

Carol is CEO of Carol Sanford Institute, a consultative education company on building Regenerative Businesses that become non-displaceable in their markets, enduringly. The Carol Sanford Institute is based in the Seattle region of the Puget Sound. She combines her economic development experience with her extensive business education and background using consultative education and learning practices. She is the author of the multi-award winning books The Responsible Business and The Responsible Entrepreneur.



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Kindling is a catalog of humanity's evolution. By showing how humanity has grown consistently more conscious, capable, and connected through time, Kindling sparks possibility for a new, more sustainable, more just, more purposeful way of doing and being.



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